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| Astoria Current, unveiling style in Station 3 Boracay this 2015 |
WHEN
IT OPENED ITS DOORS BACK IN 2001, Astoria Plaza Full Service Residential Suites
was one of the pioneers in offering the unique concept of having privately
owned residences (condominiums) located within a deluxe hotel and operate under
one property name. This business model proved to be a huge success in the hospitality
industry and now, 15 years later, there are a multitude of other hotel brands /
chains with the exact residential / hotel combination of services that also
operate within the Ortigas Business District and in new bustling areas such as
the Makati CBD and The Fort.
In
2010, after nearly 10 years of mastering the rendering of exceptional
hospitality services and experiences to its hotel guests and residents, the
company made the bold move by opening Astoria Boracay, the company’s first
foray into the resort development and operations. Armed with two (2) properties
under its stewardship, it was then that Astoria Hotels and Resorts (AHR) was
formed.
In
2012, after gaining 2 solid years of resort operations and expertise in the
country’s top tourist destination, AHR opened Astoria Bohol, one of the most
unique of its portfolio of properties in Baclayon. On December 2013, Astoria
once again went out of its comfort zone and opened Chardonnay by Astoria, a
visionary events centre located off Capitol Commons in Ortigas.
In
2014, AHR opened the 5th and 6th addition to its growing portfolio of chic,
stylish and design driven properties with Astoria Palawan in San Rafael, Puerto
Princesa and the traditional Japanese Restaurant called Minami Saki by Astoria.
The Astoria brand chooses to open in tried and tested cities / destinations
that already have a market demand, minimizing the gamble of opening in new
developing destinations and not capturing the market arrivals and meeting
forecasted revenues.
This
2015, the 7th and 8th additions to the brand are set to open in March and May
respectively: Astoria Greenbelt and Astoria Current. Astoria Greenbelt offers
48 newly renovated rooms at the heart of the Makati Central Business District
while Current offers 156 plus rooms in the action packed activity center of the
island of Boracay: Station 3.
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Jeffrey and Vivian Ng, President and COO of Astoria
Hotels and Resorts |
All
the 8 properties and establishments of Astoria work with Atelier Almario and
Gallego & Associates for its interior and architectural design, making the
brand distinct and cohesive in what they promise their valued clients from all
over the world.
All
8 establishments are also managed by Asian Grand Legacy, a company headed by
top hotelier for decades, Miguel Cerqueda. Astoria Hotels and Resorts is headed
by its President Jeffrey Ng and its Chief Operating Officer Vivian S. Ng.
The
taglines for Astoria Hotels and Resorts encapsulate what the home-grown
Philippine brand and each of the properties is now known for: Luxe retreats.
Incomparable hospitality. Spectacular destinations.
Visit
www.astoriahotelsandresorts.com and view the virtual tours of each of the
properties to get a feel of the ambience of what Astoria offers its guests.
By John Tanjangco l Photography by Raymund Isaac & Steve Fortaleza
